Local sustainable business owners comment on the influence of COVID-19 on the sustainable fashion industry

The pandemic has made many people more aware of social disparities and world issues. As people have slowed down, spent more time on social media and realigned their priorities, it’s become nearly impossible to ignore this wave of social movements. One of the movements that have drawn consumers’ attention is the rise of sustainable fashion brands.

Sustainable fashion encompasses secondhand or upcycled clothing, ethically-made clothing where all workers are paid a living wage and clothing made from natural, renewable or locally-produced materials. The pandemic has highlighted that brands that do not consider these factors are not sustainable.

The fashion industry used to produce about 150 billion garments per year. But when COVID-19 hit, it changed how often people shopped for clothes. Spending on clothing has decreased, with many people now facing financial difficulties and others spending the day in pyjamas. Many no longer have the desire to, nor see the necessity in, constantly purchasing new clothing.

The fashion industry used to produce about 150 billion garments per year. But when COVID-19 hit, it changed how often people shopped for clothes. Spending on clothing has decreased, with many people now facing financial difficulties and others spending the day in pyjamas.